Ultimate Spa Heat

We met this customer at a trade show, as they were exhibiting down the aisle from us. They came by our booth and were telling us that they had developed this product and were very successful with it in other markets but had a hard time getting spas to give it shelf space.

We looked at the design and told them that the packaging was not “spa friendly”, meaning that it had very little shelf appeal. We suggested a complete overhaul with a more health/beauty concept and 4 color process printing.

The customer took some photos and supplied them along with updated text. We generated a new box layout that was more appealing to the spa industry. A digital proof was provided and approved. All of this was complete in less that 6 weeks as the customer needed the new look for their next show.

The new packaging has been very well received and this reiterates the fact that proper packaging can be the key to success or failure.